Passage of the Merchants, Athens

Just outside of Athens’ Syntagma square, there’s a vacant arcade that must have been quite a hip center of retail in the mid-20th century.

In the 21st century it seems to mostly serve as a place for sneaking a smoke (and judging by the smell, a covert bathroom break).

Flanking the arcade are vintage-cool stores, one of them shuttered.

Get a little closer…hey, look at all those vintage signs!

This is the Passage of the Merchants, aka the Stoa Emporon.

The Passage of the Merchants is a kind of artist installation. Some folks, who—like me—love vintage signs, put out a call for obsolete signs and hung them all here.

Athens is a city with an inescapably important cultural heritage. I’m glad they’ve spared a bit of nostalgia for their less ancient cultural treasures.

Find The Passage of Merchants at Voulis 4.

How I got to Athens: flight from Chicago.

Where I slept: Amalia Hotel.  Price: €118 for a single. Recommended: yes

13 comments

  1. I. J. Khanewala's avatar

    O tempora, o mores, to use an anachronism

    Liked by 1 person

    1. The Wife of Bath's avatar

      An appropriately Classical reference.

      Liked by 1 person

  2. Helen Devries's avatar

    It looks so early 1960s….

    Like

    1. The Wife of Bath's avatar

      Yes! Even the computer & internet signs look mid-century,

      Liked by 2 people

  3. marlandphotos's avatar

    Interesting. I remember those days of internet shops!

    Liked by 1 person

    1. The Wife of Bath's avatar

      I used them many times while traveling, if I wasn’t able to access a computer in my hotel’s lobby (how could that have been safe?) or the public computer in tourist information centers.

      Liked by 1 person

      1. marlandphotos's avatar

        “The good Ole days!

        Liked by 1 person

  4. Jean's avatar

    I was in Athens with 2 Greek-CAnadians before the Internet took off globally like a rocket…ie. approx. 1987. Yea. I remember strolling in a rich shopping Athens district, where the sidewalk plaza was completely white gorgeous marble. 

    So many memories. We also stayed for 1 of our 3 nights in Pireaus, the suburb. But in a rich Arab area. Walking in morning, I suddenly realized I had dreamt this corner several wks., before Greece trip! It was a surreal moment.

    How long in Greece will you be?

    Liked by 1 person

    1. The Wife of Bath's avatar

      Hi Jean, I think in 1987 you may have been walking around window-shopping for clothes with giant shoulder pads. :) 

      Interesting about how you kind of had déjà vu. I didn’t go to Pireaus. The neighborhood I visited that was largely Middle Eastern was called Omonia, I think. I had the most delicious yogurt there. (I was in Athens for a week).

      That gorgeous white marble gets slippery when it rains!

      Like

  5. HL fotoeins's avatar

    I have to admit: there’s something eerie and spooky about scenes like these. “Hoomans were once here: thriving, laughing, arguing, bartering. But not no more, except for these signs.” Thanks for highlighting this little piece of Athens.

    Liked by 1 person

    1. The Wife of Bath's avatar

      LOL yes, though there is so much coffee drinking, snacking and socializing nearby so in reality the Hoomans of Athens are gonna be alright for now.

      Liked by 1 person

  6. Fabrizio's avatar

    I love old school signs. And covered arcades. There’s something so interesting in those logos from time past.

    Liked by 1 person

    1. The Wife of Bath's avatar

      Yeah, especially those old school fonts. Zoom in on those T’s on the “Internet” sign—sensational!

      Like

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